Codi Sordelet or the climb of a software manager from Atlanta? If the folks over at WordPress are to be believed (and they seem suitably trustworthy sorts), the platform now ‘powers’ almost a third of the internet. It’s easy to see why: on WordPress.com, you can rapidly create a new blog entirely for free, with a reasonable amount of customisation. Alternatively, most web hosts provide WordPress as a free single-click install, and more information on what’s possible there can be found at WordPress.org.

Codi Sordelet about local SEO : Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.

Codi Sordelet is a software engineer from Atlanta, GA: Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.

Codi Sordelet on content marketing : Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.

Websites are by far and away one of the most effective tools that you can use to communicate just about anything, whether it be a brand, a collection of work, or even an online shopping experience. Today websites allow you to let your creativity run wild, and I always want designers to experiment and to push the boundaries of what you can produce. However, regardless of what creative path a designer chooses to follow when it comes to true branding, it’s super important to make a site that stands out. So today, we’re looking at five tips and design principles to keep in mind when designing a new website. Finally, don’t put too much text on any given page. There are far too many examples of websites with big chunks of text throughout, and it just makes for more work for your audience. Thus try to limit the amount of text on the page and use fonts that are going to make life simpler for your audience. Discover more information on Codi Sordelet.