Cash discount program by Shaw Merchant Group? Don’t let the last tip discourage you; there are many other businesses out there that are perfect candidates for the program. Make a list, approach them and tell them how you can take down their credit card payment processing fee to zero dollars, they’ll be hooked from the start. Selling a cash discount program is challenging for those who don’t know how to approach businesses; however, with the selling process mentioned above, you should do just fine. But what they don’t know is that the full price is actually the original price of product + processing fee. So, in the end, the merchant just deducts the fee from the original price and use it to pay for the credit card processing.
Special Considerations: Banking and Credit Card Surcharges: One surcharge experienced by many consumers is the automated teller machine (ATM) fee associated with using a network’s ATM. The ATM surcharge is most often levied by the bank or other institution who owns and operates the machine. An ATM fee is shown as a set dollar amount per transaction. Most ATM providers waive fees for customers of the sponsoring ATM. Some businesses have added surcharges to compensate for the costs associated with accepting credit cards. Another name for these fees is a checkout fee. This additional fee may be a specific dollar amount or may be a percentage of the total price of the goods or services purchased.
Even in this day and age, word of mouth can make or break your organization. Social proof can stand between your sales team and their next sale. Customers want to know if your solution works for other organizations and what the sales and customer success process is like. Use case studies, testimonials, and even third-party review sites to your advantage.
What is cash discounting? Cash discounting is just like the name says. It is a discount you will get if you pay using cash. The merchant has to pay the processing fees of credit card if the customer chooses to pay with the credit card. So, the merchant will surely increase the price to recover the fees. Now, if the customer decides to pay via cash, there is no need to charge extra fees, right? So, they will get a cash discount. The cash discount is only applicable if the customer pays via check or cash. A cash discount is a great alternative to a surcharge. Continuing the example, if a surcharge is illegal then what will the merchant do? Well, they will simply increase the product price to 102 and offer a cash discount of 2. Now, if the customer pays using a credit card, they will have to pay 102 but if they pay using cash, they will only have to pay 100. The 2 bucks discount will be given here. Find more details on https://fs10.formsite.com/Clear-Portland/merchantservices/index.html.
Convince buyers you’re the best choice: Fear and risk play a significant role in financial services sales. You need to convince buyers that you’ll help them minimize risk. Do this by sharing stories of other clients you’ve helped. Share the roadblocks they faced and how you helped them overcome those obstacles. Share your plan for helping your client minimize risk. All of these stories demonstrate that you can deliver on what you say you can. They help to substantiate your claims and convince buyers you’re the best choice.