Digital marketing and web design strategies

Online marketing and website design advices for 2020? You might have heard the phrase ‘personal brand’ bandied around, and having a website can form a huge part of this. Share pictures, share thoughts, or treat your site like a digital CV. The choice is yours! You don’t need to be a creative (see ‘Portfolio’ below) or a blogger (see ‘Blog’ above) to benefit from having your own website – and you don’t even need to spend any money making one.

Drupal is free, and that free entry point gives you access to a sophisticated framework. It is, though, mostly a framework, with its out-of-the-box components a bit sparse. You will need several add-ons, such as most of the themes and templates, to get your site as functional as you want, meaning a good bit of extra cash. You will also need to pay externally to host your website. What WordPress CMS offers: At first glance, WordPress is technically free, meaning you pay nothing to download, install, and use it. However, like Drupal, you will need to host externally, which costs you. Also, individual additional costs, including maintenance, plug-ins, etc. can add up. Still, though, for a base free price, WordPress has a lot to offer.

eCommerce solution: Volusion has been around for almost two decades, having been set up in Texas over in the US in 1999. The company touts its platform as being an “all-in-one e-commerce solution”, and offers a free 14-day trial (no credit card required). As with other e-commerce platforms, users are offered a variety of templates from which to choose, and can also customize templates if they so wish. Should a more complex design be required, Volusion offers a custom design service that can incorporate branding and a firm’s social media presence. The platform provides the site and product management tools you’d expect, marketing functionality for SEO, social media, and affiliate outlets, along with emails and order management functionality for fast order processing, accepting payments, tax calculations and POS integration.

It’s not the visual design of a Web site that determines its success or its failure. Rather, it’s the usability. Remember, you’re not the person who’s clicking the mouse. It’s the visitor on your page. So if they can’t find something on your website and might as well not even exist. So when you’re designing a website, a really helpful tip is to ask friends and family members to test your site’s navigation so that they can give you feedback on usability. This will help you ensure that the user experience is as seamless as possible. There’s a three-click rule that should apply to all websites, and that is the user should be able to find what they’re looking for within three clicks. It doesn’t sound like a lot, but it’s absolutely true. Don’t make navigating a web site hard work for your audience. Otherwise, they’re not sticking around. Explore extra details on learn more.

As an experienced web development team, we always recommend to use WordPress in order to create an affordable website. In other words, when you have limited budget to build your website, you must use WordPress. Why WordPress? WordPress is free to download and use. WordPress developers are available at affordable charges. There are thousands of free & paid plugins to use with a WordPress website. WordPress framework is SEO-friendly so you have higher chances of ranking on search engines. Most of the WordPress themes are responsive & SEO-friendly. Just to give you an idea, when you choose WordPress for your website development, you can build a website for as low as $1000 however if you choose custom coding, you may end up laying few thousands of dollars for just creating a basic website.