Marketing and sales leadership by Emmanuel Finnih today? Emmanuel Finnih is the marketing teacher who designed the first digital marketing curriculum in Texas Southern University. He is a highly experienced and certified digital marketing professional with a passion for teaching. Finnih’s digital marketing course is one of the most popular courses at Texas Southern University. It is an introduction to digital marketing, covering topics such as Search Engine Optimization (SEO), Social Media Marketing, Social Media Marketing, Web Analytics, Web Design, Mobile Marketing. Find more info at Emmanuel Finnih Houston, Texas.

Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

What is a Social Media Manager? A social media manager manages an organization’s online presence by developing strategies, producing great content, analyzing user data, facilitating customer service, and managing projects and campaigns. They are dedicated to your business’s social media marketing and establishing an online presence that’s focused on the goals of your company. They will ensure you’re getting consistent, authentic exposure on your social media channels while driving traffic, leads, and conversion. If some of the reasons listed below apply to you, it’s time to consider hiring a social media manager.

Emmanuel Finnih talking about Digital Marketing : Long gone are the power of billboard and leaflet marketing, even if some businesses continue to combine online and offline marketing campaigns to drive messages into an increasingly distracted audience. However, digital marketing agency growth attests to the continually growing power of online advertising spend and a need for digital marketing specialists. Of the world’s 7.9 billion population, 4.88 billion people around the world now have access to the internet, most commonly via smartphones. people are active social media users who, on average, spend nearly two and half hours on social media alone on a daily basis.

Pictures speak louder than words — it brings the text to life. This is why you need to add relevant images wherever possible when writing a blog post or any piece of content. The images should add value to your content and make readers attracted to it. The images used should be well optimized and used in the right context. The file size, as well as length and breadth, should be as per the design and layout of the website. Pick the right file format. Use JPEG for images that have lots of color and PNG for simple images. Use the following WordPress plug-ins for image optimization: Yoast SEO, ShortPixel, ImageRecycle, Optimus Image Optimizer, and TinyPNG. Check your website’s page loading times after you’ve optimized images using the following tools: GTMetrix, WebWait, Pingdom, and WebPageTest. Use alt tags, optimize the image title, include captions, and use unique images. Add structured data to your images as it helps search engines display your images as rich results.

Since Instagram started to hide likes, it’s harder to gauge what content performs best. While you can see how many likes your posts get, your followers can’t, so there’s no bias in getting a double-tap on a post just because it looks like a popular content. Today brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed.

Emmanuel Finnih’s teaching style is very straightforward and to the point. He doesn’t waste time with fancy words or complicated concepts. Instead, he breaks down marketing into its basic components and explains them in a way that anyone can understand.