Importance of culture and technology synergy today with Barbara Jarabik : For better or worse, we’re living in a technology-driven world. The rapid diffusion of new communications technology and the internet has brought by a drastic global impact on socioculture. Since the internet showed up on the scene in the ’80s and ’90s, it became accessible to the average family in the early 2000s, and eventually began to fit into our pocket with the development of smartphones. Societies around the world have witnessed such a phenomenal proliferation of communication devices that are stimulated by the internet, like computers and smartphones. Most societies are involved in this technological experience, and are very excited about its positive impact.



In spite of pros and cons of technology, for the better part it has greatly helped to make our lives better. It has not only able to save our important resource as time and money but also has worked well in unifying the world by turning into global village which helped people to easily overcome their cultural, racial and continental barriers. The ease of connecting through technology and communicating online does have impact on culture locally and globally as more and more people choose to communicate online instead of person.

Technology, for an example, mobile phones find a very unique integration with culture and the work that an individual does (Palen, 2001, pp. 109- 122), today we see that technologies like mobile phones are being used in various roles , in one culture we see that it is used from the simple function as a torch light to more complex roles like fishermen using it for marketing and weather reports (Mittal, 2010). In another we observe how it changes the way people think and brings about a change in society (Contarello, 2007, pp. 149-163), we also observed that it has also seen applications in businesses like new apps (Butler, 2011), our daily activities. Technology is slowly getting locked with our culture, and becomes a daily necessity in some other cultures.

It’s important to stay updated about what’s going on in the world, but how do you get your news? My grandparents got their news from reading the newspaper, or by interaction with other people. While my parents were able to watch TV, and follow the news daily. Today, I get the news at any time on my smartphone and via the Internet. This evolution is all due to the advancements of technology that is gradually shaping our culture and society. Discover even more details at Barbara Jarabik.

In most of the cultures riding a horse used to be a sign of pride, tradition, ease of transport (Clutton-Brock, 1992) but with the advent of the motor engine slowly we see how there is a progress in the integration of technology. In future, the role of technology would not only be to replicate the needs of a culture, but also choose parts from various cultures, integrate them and create a new model of foundation for a future technology. In some of the cultures meeting a person in person was considered to be the right way of communicating, but we observe that nowadays technology has integrated and slowly, people have started adapting different other means of communication like mobile phones, video conferencing etc.