Audu Maikori excellent African music 2022? Meet Audu Maikori, a pioneer and promoter of Afrobeat music , media and entertainment Entrepreneur & entertainment lawyer focused on film, Esports and TV. So as an entrepreneur your prayer is not that there shouldn’t be challenges- but rather that the you solve new and more ambitious challenges as your business expands. Some of the greatest challenges I have faced in running my business are similar to many – lack of adequate funds, financial management – how to manage the inadequate resources, then the ability to scale your business- and this is common with many businesses especially when you achieve early success- the question is how do you re-create more successes? How do you sustain it? How quickly do you expand? Should you sell shares or take loan? And the biggest question of all- What if the business fails?

Audu Maikori is a multi-award-winning entrepreneur, lawyer and creative industry expert. Born in Kaduna, Nigeria , he attended the prestigious King’s College Lagos and was called to the Nigerian Bar in 2001. He has served as legal counsel in several corporations including Chief Afe Babalola SAN & Co, Leasing Company of Nigeria (a subsidiary of Bank of Industry), Abuja Markets Management Limited and was Senior Legal consultant with CPCS Transcom International (a Canadian infrastructure advisory firm) where he was lead counsel for major Bureau for Public Enterprises (BPE)/World Bank funded projects including the privatization of the Power Holding Company of Nigeria (PHCN), the Nigerian Ports Authority (NPA) reforms, Abuja Rail Mass Transit system and the Lagos Blue Line Rail Mass Transit project.

Hi Audu, do you disagree with some advice that is more or less universally accepted? I don’t believe that businesses /start-ups need lots of money to be successful- or should I say- I don’t believe that the amount of money you raise or can access determines how successful your business will be. Instead, I believe that the key determinant of a business’s success is the amount of value that is created for an identifiable target market/audience/customer and the amount of work being put into continuously creating, delivering, and capturing value for the client/customer. The money usually comes after.

Audu Maikori: Even till today, I am still overcoming it. You must face challenges at every stage of your progress. The only difference is that as you get more successful, maybe the challenges will change but they are all equally challenges. But the first thing that helped me overcome the challenges is that right from the beginning, I didn’t start as one entrepreneur. I had partners. I had Yahaya Maikori (my brother) and Paul Okeugo, whom we sat together and created this company. We worked hard to build it together. So at every point, like when I am down then Paul can support. If Paul is down then Yahaya can support. Three heads are better than one.

It’s been a busy last few weeks for Group CEO of Chocolate City Entertainment, Audu Maikori. In line with his unwavering commitment to elevating the conversation around African music and business, he has been front and centre at a number of different engagements – the most notable of which being the Roc Nation brunch, and a lecture at Harvard Business School.

Mr. Maikori stated, “I am truly honored and excited about joining ESAIYO Inc and working with such a visionary team to help solve everyday problems using blockchain technology, interconnectivity of objects and the power of storytelling . I believe that SIO’s are the future. In my view, the ground breaking work ESAIYO is doing has the potential to redefine numerous industries across the globe.” Audu Maikori is a Nigerian lawyer, entrepreneur, social activist, public speaker and creative industry expert. He hails from Southern Kaduna, Kaduna State. He is the Founder of one of the biggest record label and entertainment companies in Africa, Chocolate City. The label is well-known for producing popular artistes such as M.I Abaga, Ice Prince, Jesse Jagz, Jeremiah Gyang, Djinee, Brymo, Femi Kuti, Ckay and Blaq Bonez, just to mention a few. Read even more info on Audu Maikori.