Leonard Ross or the rise of a real estate professional? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.

Developers typically favour private equity funding over bank loans for a number of reasons. Private companies are more flexible and the amount of paperwork required for a loan is much less. While private lenders charge a higher rate of interest than banks, the conditions to be met to secure the loan are fewer. Since it is easier to obtain funds, many developers prefer this option since it ensures that the project can keep progressing. Borrowing money to fund your business comes with its own set of challenges, especially if you’re new to the world of property development. Here are a few ways of overcoming these and getting the financial aid you need.

Leonard Ross NZ financial and real estate operations guides: Highlight The Salient Features Of The Neighborhood! To most people looking to invest in a property, the location is an important deciding factor. If it is a home they are in the market for, they may be seeking a quiet neighbourhood and good views. On the other hand, someone looking to purchase a commercial space probably wants it to be centrally located and easy to reach. Remember that you’re not just selling the property, but the location as well. The neighbourhood the building is in is as important as the space itself. Mention the perks of the location in all your marketing materials. When showing the property to a prospective buyer, make sure all these features are pointed out. Talk about what the area is famous for, like restaurants, parks, nightlife, music venues and art galleries. By doing this, you’re giving them the chance to visualise how purchasing the property would enhance their lives. It offers them the promise of a better future before they’ve even seen the building in person. Leonard Ross is an established property developer in Auckland, New Zealand.

Today’s real estate market is increasingly competitive, and a brand name alone is not enough to make a sale. Potential buyers need to feel that they are buying into a better lifestyle. In order to achieve this, your branding must be compelling and clutter breaking. The development itself must be the star of your messaging. Marketers will need to put a lot of thought into aspects such as colour schemes, the name, and the surroundings of the property. Use your knowledge about your target group to make marketing decisions that will appeal to them and compel them to make a purchase.