Top intro maker online website? Using blank space in your logo design is also helpful when it comes to brochure design, poster design, t-shirt printing, and plenty of other marketing collateral. Your logo is easier to integrate seamlessly into different designs and formats. Shapes are a really great way to make your logo stand out. For this logo for a law firm, we put the firm’s name inside boxes to achieve a professional look. This also helps with cross platform branding, as a “boxed in” logo works well digitally, as well on letterhead, presentations, and merchandise such as pens or lanyards.
Brands often choose a clean and minimalist style to communicate how fresh and modern they are. This style uses a lot of whitespace, minimal details and simple lines often resulting in sleek, pared back logos. A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts. This is a popular choice for brands with a young (or young at heart) target customer. Fun and quirky style tends to be colorful and cute and often uses symbols or illustrations to create a positive and friendly vibe. Go for a whimsical mascot or a sweet illustration to let your brand’s fun character shine through.
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Some people can get carried away with discussions of proportion and symmetry (see the new Pepsi logo pitch), but if we strip out the crazy, there’s still some important lessons here. Consider the new Twitter logo as an example: Here circles aren’t used to convince you of some strange cosmic tale that makes no sense, they’re simply used as a guide to create a well balanced logo with consistent curves and arcs. Despite the fact that the bite seems to violate the symmetry of the Apple logo above, if we dig deeper we can see that there was still a lot of through put into proportion and symmetry here.
After you’ve chosen a brand name you are happy with, which meets all of the requirements that a brand name should have (see ‘What’s in a brand name?’) it’s time to create a logo. A logo is a group of letters and or symbols used in a consistent and unique way to identify a company, product or service. Slightly ahead of the brand name, the logo is the most prominent and stable element of marketing, and should be designed carefully to fully reflect the branding of your product or service. For this post, lets assume you are a small business, with no design capabilities and are contracting out the logo design to a designer or crowdsourcing your logo. Even though the designer may being doing all of the work, understanding the 5 key aspects of logo design will help you choose the logo that will help you develop a durable brand identity for your company, product or service. Find even more information on here.