Cash discount reseller program and selling tips? Apart from the POS system, you will also be able to offer signage and marketing materials to your merchants to help them advertise and raise awareness for the program. These materials help everyone to feel on the same team and help your merchants feel as if they have the resources that they need to succeed. One of the main challenges that merchants face when trying to change the way that they accept payments and charge their customers is the ease with which they can explain the change to their loyal customers. Merchants are not easily convinced to make a major change for fear of angering their long-term customers or confusing them. This giant hurdle is what holds many merchants back from moving forward or making productive changes.
Highlight your strengths and differentiators that set you apart from the competition. Motivate prospective customers to learn more. Your value proposition should be comprehensive, yet brief, and solve specific pain points for the customer. When possible, quantify value for your customers—provide a concrete and tangible ROI. And of course, continually reinforce your values to the customer.
How Merchants Benefit from the Cash Discount Program? It may seem strange to advertise that you offer discounts for cash buyers, but it has its benefits: You’ll reduce your fees. The fewer credit cards you process, the less you fees you pay. You’ll have access to your funds faster. With more incentive to pay cash, more customers will do so, giving you instant access to your revenue. Fewer credit card purchases means a lower risk of chargebacks. See more details at ISO Cash Discount Program.
Ask for referrals: Too many financial advisors and bankers assume that their clients, friends, family, and network will refer them to others without prompting. If you do this, you might get a few referrals, but you’ll miss out on a huge opportunity to generate new conversations. Start by being more proactive and request referrals. Most people don’t think about the connections they have. It’s as simple as asking, “Do you know anyone else who might benefit from something similar?”
Perhaps one of the easiest places to find a senior discount is at your favorite restaurants. Though most chains offer discounts across the board, many smaller locations will as well. Be sure to ask about special event savings days or early dinner discounts available. Restaurants typically will advertise these discounts. Uno Pizzeria & Grill: Customers age 55-plus can get deep discounts on their deep-dish pizza (and other menu items) at this restaurant chain. Eligible customers can join the Double Nickel Club on the company’s web site and get a generous 30% off their bill every Wednesday. Walgreens: Shoppers 55-plus, and all AARP members, receive 20% off all eligible purchases on the first Tuesday of every month. This is one of the more generous retail deals around, says Lindsay Sakraida, director of content market at DealNews. “You can plan around it,” she says. Kohl’s: Kohl’s offers senior discounts every Wednesday. They can be up to 15 percent off. They allow seniors to combine these discount days with coupons to save even more.
Don’t let the last tip discourage you; there are many other businesses out there that are perfect candidates for the program. Make a list, approach them and tell them how you can take down their credit card payment processing fee to zero dollars, they’ll be hooked from the start. Selling a cash discount program is challenging for those who don’t know how to approach businesses; however, with the selling process mentioned above, you should do just fine. But what they don’t know is that the full price is actually the original price of product + processing fee. So, in the end, the merchant just deducts the fee from the original price and use it to pay for the credit card processing. Read extra details at here.