Digital marketing services for insurance industry? Keyword intent is one of the most important aspects to consider when targeting keywords for your Local SEO campaign. When it comes to choosing the right keywords for local SEO, the most important thing to consider is: “What audience am I trying to attract to my website?”. There are three kinds of SEO intent to consider when planning for your local SEO campaign. Each of these categories will provide information about the searcher that will form the basis for the kind of information that should be served.

There is more to it than just writing and letting everything else magically fall into place. Take the time with all on-page content to identify keywords and have them in page titles, header tags, meta descriptions, and more. Maximizing each piece of well-researched content will make every page on a website relevant.

Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.

In order to maximize results, you must design your site for maximum usability and reduce user frustration. That’s where our expertise comes in handy. We learn who your customers are, disect the best practices for converting that audience based on demographic and geographic data. What’s this mean? A custom-built site that gets more leads for you. Many sites are too bloated or too cookie-cutter; often putting design over clarity. Frustrated users typically don’t return – so keep the design clear, legible and informative. Find even more info at Websites for insurance agents.

HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.

We are digital marketers specialists. We make it easy for you to select a layout and website style. Build your website with our designs – built specifically to get agents more leads. So, select the design you love and sign up for your Agent Velocity website today. We build your marketing based on Customer Research. Not just what’s pretty, but what converts into leads. Take advantage of the benefits of a well-designed website that helps you get more leads and grow your business. Attract your ideal prospects by answering their questions and scheduling appointments with you. See additional information at here.